ASSORTED WORK
Dom Pérignon
Power of Creation
Three years on the account, and the campaign underneath all of it was about imagination, which is a hard thing to sell champagne on. We built the toolset and ran everything from artist collaborations to events at Versailles.
It made the luxury press from Nowness to Vanity Fair. The site won an FWA, and we sold a whole lot of bubbly.
David Lynch
The best of it was David Lynch: a limited edition collection and campaign, LA events, bottle designs. Lang Lang followed.
Versailles
.com redesign
Fenty
A fashion house with no collection schedule
FENTY was Rihanna and LVMH building a luxury maison with no shops in it. Digital only, shaped around how people actually buy luxury now rather than how the houses have always sold it.
No seasons, then. Instead a running stream of Releases: mini collections and single pieces, dropping as her own look shifted. The flagship had to hold the stories, the commerce and the community in one place.
Our Planet
A nature series that came with a petition
Netflix and WWF’s Our Planet reached close to a billion people. It began on a stage in Davos with David Attenborough, Al Gore and Jacinda Ardern, and landed properly at ourplanet.com. The first time Netflix tied a site to a series so the impact ran past the credits.
An explorable globe showed how the world connects. Voice for the Planet asked people to put their name against the issue they cared most about, then rendered every pledge onto a WebGL globe.
In the first three weeks: 1.5 million visits, 110,000 people through the globe, 50,500 sign-ups at a 70% conversion rate.
Infiniti Seeker
A compass that points to experiences, not north
A modern-day compass that points at experiences rather than north, made to launch the Infiniti Q30. AKQA London’s first hardware project, built with the specialists at MAP.
It runs on fuzzy navigation: a sense of direction without the detail. The dial turns itself in your hand to point the way, and the light ring brightens as you close in. No map, no reviews, no photographs of the place before you get there.
It made Designboom and Sleek, and ended up in ElectroCraft at the London Design Festival.
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